To help you connect with this customer base, here are five critical mobile marketing tips and tricks: 1. Make Sure Your Mobile Website is Friendly. If your site isn’t mobile-friendly, traffic falls quickly. Over half of your users will leave if your site doesn’t load within 3 seconds or less. Here are some ways to ensure your site is mobile. 2 Weeks before launching your app and executing your mobile app marketing strategy. The following mobile app marketing tips should be done around 2 weeks before the app is available for download. Reach out to journalists and influencers. Bring back your media and influencer list and start communicating with them via social media and emails.

A few facts on mobile shoppers: Nielsen reports that half of cell phone owners use a smartphone. It also notes that in the first three months of 2012, more than two-thirds of people who got a new device chose a smartphone rather than a standard cell phone. When approaching mobile marketing, it’s important to have a solid plan. It’s a vast field, and it’s growing rapidly by the day. You would like to know what mobile marketing can do for your business, and you would like to know how to go about using mobile marketing as an advertising strategy.

Mobile marketing tours can be incredibly lucrative business strategies for companies across a variety of industries. As with any marketing event, however, they require a significant amount of planning and preparation to be truly successful. In fact, a mobile marketing tour may require more preparation than some other marketing strategies, as more moving parts must work in tandem with one another. These tips for planning a mobile marketing tour will ensure your next marketing campaign goes off without a hitch.

Mobile Marketing Tips Free

Promote the event well in advance

The success of most marketing events is based on the number of consumers in attendance and the level of engagement from each consumer. Therefore, promoting your mobile marketing tour well in advance of its kickoff is the best way to ensure ample attendance at all events. Social media can be an extremely helpful tool in this regard, as it allows you to promote your tour and events to a large audience with the simple click of a button. Utilize social media to share important information regarding the marketing tour, including event dates, locations, and times. You can also utilize social media to tease exciting highlights about the events to come. Consider giving followers a behind-the-scenes look at event preparations or exclusive promotional opportunities, such as discounted products or VIP access to the event itself.

Consider longevity, location, and logistics

You can never be too meticulous when planning a mobile marketing tour. Paying close attention to detail will ensure everything goes exactly according to plan during the course of your campaign tour. Consider the length of the tour as well as the locations and events you plan to attend along the way. Try to choose events that cater to your company’s target audience. Certain events are more attractive to consumers within a certain demographic, and choosing the right event will ensure you’re marketing to the right customer every time. You’ll also need to consider the finer logistical points of your mobile marketing tour. Consider the number of staff you’ll need to have on hand at each event as well as the resources you’ll need to provide yourself. For instance, if your custom marketing vehicle utilizes technology in some format, you’ll need to ensure the event location is equipped with Wi-Fi—if it doesn’t, you should have a backup plan.

Mobile Application Marketing Tips

Encourage engagement

Mobile Game Marketing Tips

Consumer engagement is one of the most important facets in a mobile marketing campaign. After all, the main goal of most mobile marketing tours is to bring a product or service directly to consumers so that they can engage with it in a highly interactive and personal manner. Therefore, one of the best tips for planning a mobile marketing tour is to encourage consumer engagement during all stages of the marketing tour. As we stated, you can encourage engagement prior to the event through curated social media content and interactive posts. Engage consumers during the event by outfitting the space with various interactive experiences or immersive activities. Remember that consumer engagement shouldn’t end just because the event comes to a close. Continue engaging consumers after the event by sending out follow-up surveys or e-mails to all event attendees thanking them for their participation.